"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall. "
Stephen R. Covey
It takes more than simply investing money in a business to make it a success. A business needs direction and guidance in order to become successful.
Why do some management teams create success, while others barely survive or worse -fail?
"To know the job function is not enough to manage the function. You need to understand the basic roots of management. Learning to lead rather than to do the task yourself is step one."
Thinking of using a trademark?
Using a trademark for your product can be an extremely valuable marketing tool for your business.
A trademark is a word, phrase, symbol, logo, graphic, picture, or combination of the above that distinguishes the goods of a particular person, organization or business from those of others in the marketplace.
A trademark can help promote the identity of your business by associating the product you sell with your business. When you see the "golden arches" you think of McDonalds, when someone asks you for a coke you think of Coca Cola, when you see the four colored little windows flag you think of Microsoft... The list can go on and on.
If you have a business that sells a product, then you too should consider the benefits of using a trademark for your products. And for those of you who are in a service industry, you can also register a trademark (properly called a service mark in the U.S.) for your service.
Want to know more about trademarks, or are you considering a trademark, but need help registering?
Visit Trademarks Etc for more information.
Profile of the Entrepreneurial Spirit
Entrepreneurs are people. That being true, like all other people, entrepreneurs are unique individuals with differences in characters, desires and motivations. No two entrepreneurs that are exactly alike. But, in spite of this individuality, there are some traits that are common in all successful entrepreneurs.
Most businesses fail within the first two years of operation.
Will your business be one of them?
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